Meet the Experts

Find experts across Johns Hopkins involved in research and teaching related to environment, energy, sustainability and/or health. The following list is organized by the expert's last name. You can also search by area of expertise.

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Behavior Analysis/Change

Meng Zhu

Associate Professor of Marketing
Carey Business School

mengzhu@jhu.eduFaculty Website

Research Areas:
  • Behavioral determinants of waste in consumption as well as contextual factors that trigger conservation behavior, such as incidental resource cues, marketing cues, and color cues. 
  • Impact of the abundance psychology on the consumption of physical and mental resources.

Selected Publications

Mehta, R. and M. Zhu (2016), “Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity,” Journal of Consumer Research, 42(5), 767-782.

Keywords: Behavior change/analysis, Waste & resource use

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When we were young, we had trouble seeing the cattle in the grassland. Now we can see the mice.
— Chinese farmers as quoted in The Coming Famine by Julian Cribb