Meet the Experts

Find experts across Johns Hopkins involved in research and teaching related to environment, energy, sustainability and/or health. The following list is organized by the expert's last name. You can also search by area of expertise.

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Behavior Analysis/Change

Meng Zhu

Associate Professor of Marketing
Carey Business School

mengzhu@jhu.eduFaculty Website

Research Areas:
  • Behavioral determinants of waste in consumption as well as contextual factors that trigger conservation behavior, such as incidental resource cues, marketing cues, and color cues. 
  • Impact of the abundance psychology on the consumption of physical and mental resources.

Selected Publications

Mehta, R. and M. Zhu (2016), “Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity,” Journal of Consumer Research, 42(5), 767-782.

Keywords: Behavior change/analysis, Waste & resource use

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Of all the offspring of time, Error is the most ancient, and is so old and familiar an acquaintance, that Truth, when discovered, comes upon most of us like an intruder, and meets the intruder’s welcome.
— Charles MacKay